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You've gotta have heart : achieving purpose beyond profit in the social sector / Cass Wheeler.

Ebook Central College Complete Available online

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O'Reilly Online Learning: Academic/Public Library Edition Available online

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Format:
Book
Author/Creator:
Wheeler, Cass.
Language:
English
Subjects (All):
American Heart Association.
Nonprofit organizations--Management.
Nonprofit organizations.
Organizational effectiveness.
Physical Description:
1 online resource (241 p.)
Edition:
1st edition
Place of Publication:
New York : AMACOM/American Management Association, c2009.
Language Note:
English
System Details:
text file
Summary:
The CEO of one of America's most respected organizations shows nonprofits how to go from good to great.
Contents:
Contents; Acknowledgments; Introduction: Leading with Heart: A Purpose Beyond Profit; 1: A Mission Statement Is Not the Same as a Sense of Mission; 2: When Everyone Points North: Developing a Clear Decision-Making Framework and Business Model; 3: The Power of a Breakthrough Goal; 4: Break Out the Big Brass Brand; 5: Bold Moves and Best Practices; 6: Building the Best Staff; 7: Inspiring the Best Work: Managing Nonprofit Employees; 8: Recruiting and Guiding Volunteers and the Board of Directors; 9: Influencing Public Policy: Nonprofit Advocacy and Lobbying
10: Heart-to-Heart Alliances: Becoming a Partner of ChoiceConclusion; Notes; Index
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
ISBN:
9786612091155
9781282091153
1282091158
9780814413777
0814413773
OCLC:
351600466

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