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E-riches 2.0 : next-generation marketing strategies for making millions online / Scott C. Fox.
- Format:
- Book
- Author/Creator:
- Fox, Scott C.
- Language:
- English
- Subjects (All):
- Small business--Management.
- Small business.
- Small business marketing.
- Internet marketing.
- Electronic commerce.
- Physical Description:
- 1 online resource (336 p.)
- Edition:
- 1st edition
- Place of Publication:
- New York : American Management Association, c2009.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Powerful Internet marketing strategies for e-commerce success!
- Contents:
- Contents; Introduction: Marketing Your Way to e-Riches; PART 1 21ST CENTURY MARKETING: HOW THE RULES HAVE CHANGED; PART 2 E-MAIL: YOUR #1 SALES OPPORTUNITY; PART 3 SOCIAL MEDIA MARKETING SUCCESS STRATEGIES; PART 4 ATTRACTING CUSTOMERS WITH BLOGS AND MICROBLOGS; PART 5 NEW ONLINE PUBLIC RELATIONS AND PROMOTIONS TOOLS; PART 6 PROFITING FROM ONLINE BROADCASTING; PART 7-BONUS! PAY-PER-CLICK KEYWORD AND AFFILIATE PROGRAM ADVERTISING STRATEGIES; PART 8 YOUR WINNING ONLINE MARKETING STRATEGY; Conclusion: Let's Make It Happen; Appendix: Recommended Resources and Web Sites; Notes; Index
- Acknowledgments
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [313]-314) and index.
- ISBN:
- 9786612091346
- 9781282091344
- 1282091344
- 9780814414712
- 0814414710
- OCLC:
- 404244330
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