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Creating the customer-driven academic library / Jeannette Woodward.
- Format:
- Book
- Author/Creator:
- Woodward, Jeannette A.
- Language:
- English
- Subjects (All):
- Academic libraries--United States.
- Academic libraries.
- Public services (Libraries).
- Academic libraries--Space utilization--Social aspects.
- Academic libraries--Marketing.
- Academic libraries--Public relations.
- Physical Description:
- 1 online resource (209 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Chicago : American Library Association, 2009.
- Language Note:
- English
- Summary:
- Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.
- Contents:
- Reinventing the academic library
- Making it happen : leadership and the professional staff
- Public service staffing : past, present, and future
- A great place to be : creating a livable library
- Transforming spaces on tight budgets
- Making the transition to a twenty-first-century library
- Innovation at the forefront : the information commons, embedded librarians, and the library of the future
- Sharing our vision : marketing the academic library
- Customer service : making it all come together
- Evaluating our progress.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 0-8389-9045-2
- 1-283-14800-5
- 9786613148001
- 0-8389-9044-4
- 1-4416-1913-5
- OCLC:
- 733040155
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