The employer brand : keeping faith with the deal / Helen Rosethorn, members of Bernard Hodes Group and contributors.

Format:

Book

Author/Creator:

Rosethorn, Helen.

Contributor:

Bernard Hodes Group.

Language:

English

Subjects (All):

Employee retention.

Human capital--Management.

Human capital.

Corporate culture.

Organizational behavior.

Personnel management.

Physical Description:

1 online resource (248 p.)

Edition:

1st ed.

Place of Publication:

Farnham, Surrey, England ; Burlington, VT : Gower, c2009.

Language Note:

English

Summary:

Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees.

Contents:

Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-317-03424-4

1-315-61603-3

1-317-03423-6

1-282-24286-5

9786612242861

0-566-09150-X

9781315616032

OCLC:

609842139