A fine line : how design strategies are shaping the future of business / Hartmut Esslinger.

Format:

Book

Author/Creator:

Esslinger, Hartmut, 1944-

Language:

English

Subjects (All):

Industrial design.

New products.

Physical Description:

1 online resource (202 p.)

Edition:

1st ed.

Other Title:

How design strategies are shaping the future of business

Place of Publication:

San Francisco : Jossey-Bass, c2009.

Language Note:

English

System Details:

text file

Summary:

praise for a fine line ""A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective."" -Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com ""At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of th

Contents:

A Fine Line: How Design Strategies are Shaping the Future of Business; introduction; contents; foreword; about Hartmut Esslinger; Chapter 1: design-driven strategy: staking a claim in the creative economy; Chapter 2: true lies: the role of leadership in innovation; Chapter 3: designing to win: the creative business strategy; Chapter 4: minds beat money: the innovation process, step by step; Chapter 5: a business design revolution: the greening of planet, inc.; Chapter 6: design-driven strategies for better business-and a better world; Chapter 7: the factories

epilogue: already here-and tomorrowresources; index; acknowledgments; endorsements

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9786612137808

9781282137806

1282137808

9780470500392

0470500395

OCLC:

435640242