Data protection and consumer privacy : an Emerald guide.

Format:

Book

Language:

English

Subjects (All):

Data protection.

Privacy.

Physical Description:

88 p.

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2004.

Language Note:

English

Summary:

Today we are living in a data age. Millions of pieces of information are generated and used by organizations every day - and developments in technology have helped to make the storage and manipulation of this information much easier. But while marketers have been rubbing their hands together at the comparative ease at which they are now able to gather, analyze and interpret masses of customer data, serious underlying issues of privacy and data protection are threatening to not only damage business relationships, but also ask searching questions as to the conduct of corporations in today's information society.

Contents:

Cover

Introduction

Co-managing online privacy: a call for joint ownership

Collecting and using personal data: consumers' awareness and concerns

Consumer privacy and the Internet in Europe: a view from Germany

Data protection and privacy: the Australian legislation and its implications for IT professionals

Legal and privacy issues surrounding customer databases and e-merchant bankruptcies: reflections on Toysmart.com

Right to privacy? The protection of personal data in UK public organisations

Security of personal data across national borders.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

1-280-70627-9

9786610706273

OCLC:

182530304

Publisher Number:

9781846632730