A thousand shades of green : sustainable strategies for competitive advantage / Pieter Winsemius and Ulrich Guntram.

Format:

Book

Author/Creator:

Winsemius, Pieter.

Contributor:

Guntram, Ulrich.

Language:

English

Subjects (All):

Environmental management.

Industrial management--Environmental aspects.

Industrial management.

Physical Description:

1 online resource (274 p.)

Edition:

1st ed.

Place of Publication:

London ; Sterling, VA : Earthscan, 2002.

Language Note:

English

Summary:

'What does it mean for the environment?' is a strategic corollary of almost any significant business decision today, and companies must take seriously their responsibilities to regulators, customers, employees and the wider society. A Thousand Shades of Green is aimed at business leaders in need of a clear understanding of the key corporate environmental challenges and the insight and vision to meet them - imperatives such as engaging stakeholders and developing partnerships, understanding the policy-making process, forming corporate responses and drafting environmental management strategies -

Contents:

A THOUSAND SHADES OF GREEN SUSTAINABLE STRATEGIES FOR COMPETITIVE ADVANTAGE; Copyright; CONTENTS; List of Illustrations; About the Authors; Acronyms and Abbreviations; Introduction; PART I THE CHALLENGE; 1 The environmental management challenge; Changing stakeholder needs; Evolving corporate responses; 2 Towards an environmental management endgame; Scanning the environmental horizon; Selecting the preferred endgame; 3 Understanding the environmental arena: government and NGOs; The policy-making process; The changing responses of key environmental players

4 Defining the path to the endgame: making value creation choicesGenerating options; Assessing options for action; 5 On the eve of change; Validating the endgame; Assessing change preparedness; Preparing for change; PART II INTEGRATED RESPONSE; 6 Implementing an integrated environmental management strategy; Initiate; Orchestrate; Activate; Motivate; 7 Developing partnerships; Selecting a partnership type; Leading the partnering process; PART III PROACTIVE RESPONSE; 8 Proactive environmental management: building inspired corporate communities; Telling a story

Understanding the corporate pyramid of needsTailoring the story to stakeholder needs; 9 Developing a corporate partnership culture; Facilitating contract renegotiation; Anchoring renegotiated contract terms; Getting started with ABC; Epilogue; Notes; References; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-136-57274-0

1-136-57275-9

1-280-47565-X

9786610475650

1-84977-033-6

600-00-0243-2

1-4175-2233-X

9781849770330

OCLC:

80245275