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Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change / Adam Gordon.
- Format:
- Book
- Author/Creator:
- Gordon, Adam, 1964-
- Language:
- English
- Subjects (All):
- Business forecasting.
- Strategic planning.
- Industrial management.
- Physical Description:
- 1 online resource (305 p.)
- Edition:
- 1st edition
- Place of Publication:
- New York : American Management Association, c2009.
- Language Note:
- English
- System Details:
- text file
- Summary:
- A critical roadmap that helps companies turn ""future shock"" into ""future savvy"".
- Contents:
- Recognizing forecast intentions
- The quality of information : how good is the data?
- Bias traps : how and why interpretations are spun
- Zeitgeist and perception : how we can't escape our own mind
- The power of user utility : how consumers drive and block change
- Drivers, blockers, and trends
- The limits of quantitative forecasting
- A systems perspective in forecasting
- Alternative futures : how it's better to be vaguely right than exactly wrong
- Applying forecast filtering
- Questions to ask of any forecast.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 285-287) and index.
- ISBN:
- 9786612102240
- 9781282102248
- 1282102249
- 9780814412862
- 0814412866
- OCLC:
- 443098691
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