Just good business : the strategic guide to aligning corporate responsibility and brand / Kellie A. McElhaney.

Format:

Book

Author/Creator:

McElhaney, Kellie A., 1966-

Series:

BK business book Just good business

Language:

English

Subjects (All):

Social responsibility of business.

Brand name products.

Physical Description:

1 online resource (208 p.)

Edition:

1st edition

Other Title:

Strategic guide to aligning corporate responsibility and brand

Place of Publication:

San Francisco, Calif. : Berrett-Koehler Publishers, c2008.

Language Note:

English

System Details:

text file

Summary:

Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR practices, but aren't reaping the benefits of these initiatives because A) they aren't strategic and B) they're failing to communicate them effectively. Fortunately, closing the CSR story-telling gap can represent great opportunity for savvy companies who want to seize it. Just Good Business shows lead

Contents:

Contents; Preface: It's Time to Take the Next Step; PART I: Corporate Social Responsibility—Just Good Business; PART II: Connecting CSR Strategy and Brand—Seven Rules of the Road; PART III: What to Do on Monday Morning; Conclusion: CSR, Tomorrow and Beyond; Acknowledgments; Notes; Index; About the Author;

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786612300516

9781282300514

1282300512

9781576758991

1576758990

OCLC:

476226405