The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess.

Format:

Book

Author/Creator:

Siess, Judith A.

Language:

English

Subjects (All):

Libraries--Public relations.

Libraries.

Libraries--Marketing.

Advertising--Libraries.

Advertising.

Public services (Libraries).

Physical Description:

1 online resource (172 p.)

Edition:

1st ed.

Place of Publication:

Chicago : American Library Association, 2003.

Language Note:

English

Summary:

Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the too

Contents:

The primacy of customer service and other basics

Doing the groundwork : marketing

Publicity : the tangibles

Public relations : the personal touch

Advocacy : putting it all together.

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

Includes bibliographical references (p. 123-146) and index.

ISBN:

0-8389-9876-3

OCLC:

476044246