Digital engagement : internet marketing that captures customers and builds intense brand loyalty / Leland Harden and Bob Heyman.

Format:

Book

Author/Creator:

Harden, Leland.

Contributor:

Heyman, Bob, 1948-

Language:

English

Subjects (All):

Internet marketing.

Brand loyalty.

Physical Description:

1 online resource (257 p.)

Edition:

1st ed.

Place of Publication:

New York : American Management Association, c2009.

Language Note:

English

Summary:

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging med

Contents:

Contents; Foreword; Acknowledgments; PART I: FUNDAMENTALS OF SUCCESS FOR DIGITAL ENGAGEMENT; PART II: ATTRACTING CUSTOMERS; Where Do You Go from Here?; Digital Engagement Scorecard; A Web Marketing Glossary; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786612091216

9781282091214

1282091212

9780814410790

0814410790

OCLC:

404723785