Coolhunting : chasing down the next big thing / Peter A. Gloor and Scott M. Cooper.

Format:

Book

Author/Creator:

Gloor, Peter A. (Peter Andreas), 1961-

Contributor:

Cooper, Scott (Scott M.)

Language:

English

Subjects (All):

Creative ability in business.

Technological innovations--Management.

Technological innovations.

Social networks--Research.

Social networks.

Data mining.

Group decision making.

Physical Description:

1 recurso en línea (xvii, 236 páginas) : ilustraciones

Edition:

1st ed.

Other Title:

Cool hunting

Place of Publication:

New York : AMACOM, c2007.

Summary:

The book is structured around a series of "lessons" for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R&D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is "cool" and putting that to productive use, whether by a small group of individuals or a large corporation.

Contents:

Why "cool" matters

Swarm creativity creates cool trends

Swarms can better predict the future

About trendsetters

Coolhunters look for coolfarmers

When swarms go mad

Do-it-yourself coolhunting with technology

Coolhunting by automated social network analysis

Five steps to becoming a coolfarmer

The coming world of swarm creativity.

Notes:

Includes bibliographical references (p. [223]-230) and index.

ISBN:

1-281-12805-8

9786611128050

0-8144-0065-5

OCLC:

929146591