Get clients now! : a 28-day marketing program for professionals, consultants, and coaches / C. J. Hayden.

Format:

Book

Author/Creator:

Hayden, C. J.

Language:

English

Subjects (All):

Marketing--Study and teaching.

Marketing.

Physical Description:

1 online resource (251 p.)

Edition:

2nd ed.

Place of Publication:

New York : American Management Association, c2007.

Language Note:

English

Summary:

This title features a foreword by Jay Conrad Levinson, author of the "Guerilla Marketing" series, who also has this to say: ""Get Clients Now" not only tells you the absolute truth about landing new clients, but also can transform you from a marketing amateur into a marketing genius." It contains all new material on how to use the latest Internet marketing techniques like ezines, search engine optimization, and blogging...and much more. It is packed with over 100 tactics, tools, and foolproof recipes customizable for any professional service business. A popular speaker and seminar leader, C.J. has presented hundreds of programs on relationship marketing, fearless self-promotion, and entrepreneurial success to corporate clients, professional associations, and small businesses.

Contents:

What really works? : effective marketing strategies

Where do you start? : the marketing and sales cycle

Where are you headed? : setting your sales & marketing goal

What's stopping you? : selecting your success ingredients

Here's what to do : choosing from the action plan menu

You're ready

let's go! : putting the system into action

Filling the pipeline : when you don't know enough people to contact

Following up : when you know plenty of people but you're not contacting them

Getting presentations : when you're contacting people but not getting appointments

Closing sales : when you're making appointments but not getting sales.

Notes:

Includes index.

ISBN:

1-281-12851-1

9786611128517

0-8144-2988-2

OCLC:

71779407