Going places with youth outreach : smart marketing strategies for your library / Angela B. Pfeil.

Format:

Book

Author/Creator:

Pfeil, Angela B.

Language:

English

Subjects (All):

Children's libraries--United States--Marketing.

Children's libraries.

Library outreach programs--United States.

Library outreach programs.

Physical Description:

1 online resource (129 p.)

Edition:

1st ed.

Place of Publication:

Chicago : American Library Association, 2005.

Language Note:

English

Summary:

Corporations know that marketing to kids is big business—with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin

Contents:

What is marketing?

Marketing materials

Outreach is marketing

Online outreach

Selling your service

Preparing for the presentation

Tracking outreach

Successful library youth outreach programs

Putting it all together.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 111-114) and index.

ISBN:

0-8389-9352-4

0-8389-9825-9

OCLC:

476044082