Impact of e-commerce on consumers and small firms / edited by Salvatore Zappala and Colin Gray.

Format:

Book

Contributor:

Zappalà, Salvatore.

Gray, Colin.

Language:

English

Subjects (All):

Electronic commerce.

Internet marketing.

Small business--Computer networks.

Small business.

Consumer behavior.

Physical Description:

1 online resource (281 p.)

Edition:

1st ed.

Place of Publication:

Aldershot, England ; Burlington, VT : Ashgate, c2006.

Language Note:

English

Summary:

This publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.

Contents:

Introduction / Colin Gray and Salvatore Zappala

Stage models of ICT adoption in small firms / Colin Gray

Social influence and diffusion of innovations in education / Carlo Tomasetto and Felice Carugati

Climate for innovation, attitudes to Internet and ICT adoption in small firms / Salvatore Zappala and Guido Sarchielli

Changing leadership cultures in e-commerce service industry / Mikko J. Ruohonen

E-business and small firms in London / Jane Tebbutt

The value of Internet forums to small rural businesses / Robert Mochrie, Laura Galloway and David Deakins

E-business and the work organization in craft enterprises / Sabine Wendt, Tatjana Grek and Lothar Lissner

Internet marketing and the Portuguese marketplace / Rute Xavier and Francisco Costa Pereira

E-marketing adoption in organizations / Abdel Monim Shaltoni

World wide markets and the World Wide Web : problems and possibilities for small businesses / Heather Fulford

Website usability : cognitive versus activity theory approaches / Elvis Mazzoni

Consumption on the Internet / Laura Sartori

Affective states, purchase intention and perceived risk in online shopping / Elfriede Penz and Erich M. Kirchler

Risk perception in online shopping / Marco G. Mariani and Salvatore Zappala

The fun side of the Internet / Daniele Scarpi

Risk perception as a motivational barrier for online purchasing / Annamaria S. de Rosa, Elena Bocci and Sara Saurini

Conclusions : common themes and future perspectives / Salvatore Zappala and Colin Gray.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-351-15598-9

1-281-09725-X

9786611097257

0-7546-8122-X

OCLC:

437113448