Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty and Andrew S. Winston.

Format:

Book

Author/Creator:

Esty, Daniel C.

Contributor:

Winston, Andrew S.

Language:

English

Subjects (All):

Industrial management--Environmental aspects.

Industrial management.

Corporations--Environmental aspects.

Corporations.

Business enterprises--Environmental aspects.

Business enterprises.

Physical Description:

xv, 366 p. : ill.

Edition:

1st ed.

Place of Publication:

New Haven, [Conn.] : Yale University Press, 2006.

Language Note:

English

Summary:

A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls.

Contents:

Cover

Contents

Acknowledgments

Preface

Introduction: The Environmental Lens

Part One. Preparing for a New World

1 Eco-Advantage

2 Natural Drivers of the Green Wave

3 Who's Behind the Green Wave?

Part Two. Strategies for Building Eco-Advantage

4 Managing the Downside

5 Building the Upside

Part Three. What WaveRiders Do

6 The Eco-Advantage Mindset

7 Eco-Tracking

8 Redesigning Your World

9 Inspiring an Eco-Advantage Culture

Part Four. Putting It All Together

10 Why Environmental Initiatives Fail

11 Taking Action

12 Eco-Advantage Strategy

Appendix 1: Additional Resources

Appendix 2: Methodological Overview

Appendix 3: Most Relevant Tools for Each Green-to-Gold Play

Notes

Index.

Notes:

Title from caption.

Summary of: Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty and Andrew S. Winston. New Haven, Conn. : Yale University Press, 2006.

Available also for download as Adobe PDF and MP3 files and files compatible with Microsoft Reader and Palm Reader.

Includes bibliographical references (p. 321-348) and index.

ISBN:

1-281-73463-2

9786611734633

0-300-13498-3

OCLC:

923592381