Getting your way every day : mastering the lost art of pure persuasion / Alan Axelrod.

Format:

Book

Author/Creator:

Axelrod, Alan, 1952-

Language:

English

Subjects (All):

Persuasion (Psychology).

Rhetoric.

Influence (Psychology).

Business communication.

Physical Description:

293 p.

Edition:

1st ed.

Place of Publication:

Washington, D.C. : AMACOM, 2007.

Language Note:

English

Summary:

This book contains hundreds of real-world examples to use as models for successful persuasion. It features extensive sections on constructing as well as delivering persuasive arguments. It combines verbal and non-verbal (body language) persuasion techniques. It offers a comprehensive presentation of classical rhetoric - but thoroughly adapted to the needs of the 21st Century reader.

Contents:

Get ready to win

Profit from ancient wisdom

Look for an argument

Lay it all out

Be reasonable

Be ethical, be emotional

Stay out of the palace of fallacy

Welcome to the house of style

Go beyond words

Make your case and get your way

Talk yourself into the job you want

Move your boss

Inspire your staff

Motivate your colleagues

Win your customers

Satisfy your customers

Convince your customers

Deal with your vendors

Close with your investors and lenders

Commemorate and celebrate

Epilogue - when rhetoric hits the speed of light.

Notes:

Includes index.

Digitized and made available by: Books24x7.com.

ISBN:

1-281-12841-4

9786611128418

0-8144-2975-0

OCLC:

929146731