Communicating strategy / Phil Jones.

Format:

Book

Author/Creator:

Jones, Phil.

Language:

English

Subjects (All):

Communication in management.

Strategic planning.

Leadership.

Employee motivation.

Physical Description:

1 online resource (199 p.)

Edition:

1st ed.

Place of Publication:

Aldershot ; Burlington, VT : Gower, c2008.

Language Note:

English

Summary:

Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes.It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent strategy message.

Contents:

Cover; Contents; List of Figures; List of Tables; Preface; Chapter 1 They Don't Get the Strategy; Chapter 2 Ten Heresies; Chapter 3 Communicate What, to Whom and Why?; Chapter 4 Understanding and Motivating Change; Chapter 5 What's in it for...?; Chapter 6 Developing the Story of the Strategy; Chapter 7 Let Me Tell You a Story; Chapter 8 The Aligned Management Team; Chapter 9 The Handcuffed Organization; Chapter 10 Developing Your Communcations Strategy and Plan; Chapter 11 Final Thoughts; Appendix: The Channels: Communicating the Message; Index

Notes:

"A Gower Book"--cover.

First published 2008 by Gower Publishing.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-351-95026-6

1-315-25984-2

1-281-20802-7

9786611208028

0-7546-8288-9

9781315259840

OCLC:

560598052