Social media marketing : an hour a day / Dave Evans.

Format:

Book

Author/Creator:

Evans, Dave, 1956-

Series:

Serious skills.

Serious skills

Language:

English

Subjects (All):

Social media--Marketing.

Social media.

Social marketing.

Physical Description:

1 online resource (433 p.)

Edition:

1st edition

Place of Publication:

Indianapolis, Ind. : Wiley, c2008.

Language Note:

English

System Details:

text file

Summary:

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Contents:

Social Media Marketing: An Hour a Day; Acknowledgments; About the Author; Contents; Foreword; Introduction; How to Use This Book; Disclosure; Part I: The Foundation of Social Media; Chapter 1: Backlash; Chapter 2: The Marketer's Dilemma; Chapter 3: What Is Social Media?; Part II: Month 1: Prepare for Social Marketing; Chapter 4: Week 1: Web 2.0: The Social Web; Chapter 5: Week 2: The Social Feedback Cycle; Chapter 6: Week 3: Touchpoint Analysis; Chapter 7: Week 4: Influence and Measurement; Part III: Month 2: Social Media Channels; Chapter 8: Week 1: Build a Social Media Campaign

Chapter 9: Week 2: Social PlatformsChapter 10: Week 3: Social Content: Multimedia; Chapter 11: Week 4: Social Content: Reviews, Ratings, and Recommendations; Chapter 12: Week 5: Social Interactions; Part IV: Month 3: Complete Your Plan; Chapter 13: Week 1: Objectives, Metrics, and ROI; Chapter 14: Week 2: Present Your Social Media Plan; Appendix A: Worksheets; Worksheets: Part II; Worksheets: Part III; Worksheets: Part IV; Appendix B: Additional Social Media Resources; Industry Experts; Industry Blogs; Industry Resources; Agencies and Social Media Practitioners; Social Media Platforms

Social Networks and ServicesMetrics Platforms and Providers; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786611837143

9780470439333

0470439335

9781281837141

1281837148

9780470439319

0470439319

OCLC:

298281923