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Whoever tells the best story wins : how to use your own stories to communicate with power and impact / Annette Simmons.
- Format:
- Book
- Author/Creator:
- Simmons, Annette.
- Language:
- English
- Subjects (All):
- Business communication.
- Storytelling.
- Physical Description:
- 1 online resource (241 p.)
- Edition:
- 1st edition
- Place of Publication:
- New York : Amacom, c2007.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Once upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is.
- Contents:
- PART ONE. THINKING IN STORY.
- Story thinking: what does that even mean?
- What is story?
- Training your brain
- Telling stories that win
- PART TWO. FINDING STORIES TO TELL.
- Who-I-am stories
- Why-I-am-here stories
- Teaching stories
- Vision stories
- Value-in-action stories
- I-know-what-you-are-thinking stories
- PART THREE. PERFECTING THE CRAFT.
- Experience is sensory
- The gift of brevity
- Brand, organizational, and political stories
- Point of view
- Story listening
- Call to action.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 213-216) and index.
- ISBN:
- 9786611126704
- 9781621984641
- 1621984648
- 9781281126702
- 1281126705
- 9780814400845
- 0814400841
- OCLC:
- 162141886
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