Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani.

Format:

Book

Author/Creator:

Lakhani, Dave, 1965-

Language:

English

Subjects (All):

Subliminal advertising.

Subliminal projection.

Marketing--Psychological aspects.

Marketing.

Physical Description:

1 online resource (226 p.)

Edition:

1st ed.

Place of Publication:

Hoboken, N.J. : John Wiley & Sons, c2008.

Language Note:

English

Summary:

If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It?s not about lying or tricking anyone, it?s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Contents:

Creating message contagion

Leverage applied propaganda

Position and package your legend

Control the emotion and the content

Get a real endorsement

Understand beliefs and true believers

Harness the power of the people's media

Deliver the experience

The subliminal power of words

Creating a cult following

Seduction.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 191-194) and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9786611381462

9781281381460

1281381462

9780470282090

0470282096

OCLC:

647764619