How to market, advertise, and promote your business or service in your own backyard / Tom Egelhoff.

Format:

Book

Author/Creator:

Egelhoff, Tom.

Language:

English

Subjects (All):

Small business--Management.

Small business.

Small business marketing.

New business enterprises--Management.

New business enterprises.

Advertising.

Sales promotion.

Physical Description:

1 online resource (273 p.)

Edition:

1st ed.

Place of Publication:

Hoboken, N.J. : John Wiley & Sons, c2008.

Language Note:

English

Summary:

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management.

Contents:

How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard; CONTENTS; FOREWORD; Preface: Why You Need This Book; ACKNOWLEDGMENTS; Introduction: Small Town 101; The Miracle Mile; How Small Towns Work; Expertise: Have You Got It?; Learn the Ways of a Tiger; Knowledge Is Power; Chapter 1: The Small Town Marketing Plan; Getting Started; Chapter 2: Step 1: Business Resume: Who Are You?; Resume Background Questions; Chapter 3: Step 2: SWOT?; Strengths; Weaknesses; Opportunities; Threats; The Parts of SWOT; Chapter 4: Step 3: Sales Forecasting

First Things First (How Does the Selling Process Really Work?)Seven Selling Steps; Sales Forecasting Principles and Tools; Chapter 5: Step 4: Who and Where Are Your Customers?; Finding the Target; Chapter 6: Step 5: How to Create Your Plan and Make It Work; Marketing Objective; Marketing Strategy; Rules for Creating a Plan; Chapter 7: Step 6: How to Position Your Business; Who's First?; Town versus City; Set Yourself Apart; Reflect Reality; Chapter 8: How to Create an Advertising Plan in Your Own Backyard; Start by Knowing What Advertising Is; Four Basic Advertising Questions

Final Thoughts on Small Town Advertising PlansAdvertising: Learn from the Mistakes of Others; Chapter 9: Step 7: What Do We Say, How Do We Say It, and Where Do We Say It?; Products or Services: What Are You Selling?; Next, the Message: Who Do You Talk to and How Do You Say It?; Summary of Advertising in General; Chapter 10: Step 8: Design a Marketing Calendar; How to Set Up and Design a Marketing and Advertising Calendar; Chapter 11: Step 9: Execute Your Plan; Chapter 12: Step 10: Is Your Plan Working?; What's the Plan-If the Plan Isn't Working?; Last but Not Least

Chapter 13: Small Town Success PrinciplesChapter 14: Small Town Advertising; Chapter 15: Small Town Promotion; How to Bring Them In; Chapter 16: Home-Based Marketing Success Principles; The Scenery Never Changes; Discipline Yourself at Home; Around the House; Image; Brochures and Postcards; Final Thoughts; SMALL BUSINESS MARKETING AND ADVERTISING IDEAS, TIPS, AND TRICKS; Tips for Success on the Internet; Last but Not Least; SOME FINAL THOUGHTS; INDEX

Notes:

Includes index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9786611381691

9781281381699

1281381691

9780470295427

0470295422

OCLC:

647764677