Web copy that sells : the revolutionary formula for creating killer copy every time / Maria Veloso.

Format:

Book

Author/Creator:

Veloso, Maria.

Language:

English

Subjects (All):

Electronic commerce.

Internet advertising.

Internet marketing.

Web sites--Design.

Web sites.

Physical Description:

xxii, 217 p. : ill.

Edition:

1st ed.

Place of Publication:

New York : AMACOM, c2005.

Language Note:

English

Summary:

"In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy. "Web Copy That Sells" presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter: * write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into ""perpetual money machines"" * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more "

Contents:

Intro

Contents

Foreword

Acknowledgment

Introduction

1 Getting Started: The Dynamics of Web Selling

2 A Simple Blueprint for Writing Killer Web Copy

3 From Prospects to Purchasers: The Psychological Motivators

4 Crafting Your Copy

5 E-Mail Marketing: The Internet's Killer Application

6 Online Marketing Communications: It's What You Do After People Visit Your Website That Counts

7 Last but Not Least: Tying It All Together

Index.

Notes:

Includes index.

Digitized and made available by: Books 24x7.com.

ISBN:

0-8144-2810-X

OCLC:

929146676