Can I change your mind? : the craft and art of persuasive writing / Lindsay Camp.

Format:

Book

Author/Creator:

Camp, Lindsay.

Language:

English

Subjects (All):

Business writing.

Persuasion (Rhetoric).

Physical Description:

1 online resource (257 p.)

Edition:

1st ed.

Place of Publication:

London : A. & C. Black, 2007.

Language Note:

English

Summary:

These days, we all need the ability to argue a case effectively in writing. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.

Contents:

Cover; Contents; Thank you; Section One: Persuasive principles: What I mean by persuasive writing, why it's a useful skill for just about anyone to acquire and how, in general terms, I think it works; 1 Persuasive writing - who needs it?; 2 The three Rs of good persuasive writing; 3 Understanding your reader; 4 Writing for results; Section Two: A persuasive writing A to Z: A brief canter through the alphabet, demonstrating how the principles discussed in Section One can be applied in practice; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z

Section Three: Persuasive words at work: A closer look at the mental processes involved in using words persuasively, and why the ability to do so will help you perform better at work (whatever you do)5 How a persuasive writer writes; 6 Persuasive words at work; 7 So is one picture really worth 1,000 words?; 8 Working with writers; Section Four: More than words can say: A somewhat philosophical attempt to pull various threads together, and to put the principles of good persuasive writing in a broader context

PS ...: A few 'bonus tracks' for the more enthusiastic reader, including some simple persuasive writing exercisesIndex; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y

Notes:

Description based on publisher supplied metadata and other sources.

Includes index.

ISBN:

1-280-85125-2

9786610851256

1-4081-0253-6

OCLC:

233534897