Fashion marketing : building the research agenda / Anne Marie Doherty.

Format:

Book

Author/Creator:

Doherty, Anne Marie.

Series:

European journal of marketing ; v. 38, no. 7.

European Journal of Marketing. No. 7 ; Vol. 38

Language:

English

Subjects (All):

Fashion merchandising.

Retail trade.

Physical Description:

1 online resource (197 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2004.

Language Note:

English

Summary:

Research that has considered the problems faced by internationalising retailers has tended to focus upon such dimensions as non-conducive environmental conditions and inferior internal capability, rather than the conflicts that may arise from the partnerships that are formed in order to facilitate the internationalisation of retailer operations. This study seeks to re-dress this research neglect and does so by focusing upon the fashion sector. The aim of this study is to identify the problems that may arise from fashion retailers' international relationships. The paper reports the findings of

Contents:

CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Channel power, conflict and conflict resolution in international fashion retailing; The marketing directions of two fashion retailers; The changing nature of Japanese fashion; Category management: a new approach for fashion marketing?; Individual differences, motivations, and willingness to use a mass customization option for fashion products; Negative symbolic consumption and consumers' drive for self-esteem

Fashion clothing consumption: antecedents and consequences of fashion clothing involvementPredicting online purchase intentions for clothing products; The impact of color in the e-commerce marketing of fashions: an exploratory study; About the authors

Notes:

Description based upon print version of record.

ISBN:

1-280-51498-1

9786610514984

1-84544-354-3

OCLC:

70743956