Pink tourism : holidays of gay men and lesbians / Howard L. Hughes.

Format:

Book

Author/Creator:

Hughes, Howard L.

Language:

English

Subjects (All):

Gay consumers.

Gay people--Attitudes.

Gay people.

Lesbian consumers.

Lesbians--Attitudes.

Lesbians.

Sexual orientation.

Tourism--Marketing.

Tourism.

Physical Description:

1 online resource (242 p.)

Edition:

1st ed.

Place of Publication:

Wallingford : CABI, 2006.

Language Note:

English

Summary:

This book presents a detailed picture of gay and lesbian tourism from, primarily, a marketing perspective and examines how marketing activity engages with and affects social issues relating to homosexuality. It gives an overview of the nature of homosexuality and relevant issues that bear upon tourism and marketing.

Contents:

Introduction

Homosexuality : its nature and characteristics

Gay and lesbian tourists: profiles and reasons

Destination choice as risk avoidance

Gay and lesbian tourism destinations

Intermediaries, accommodation and attractions

Marketing, segments, surveys and identity

Holidays, marketing and implications for homosexuality

Conclusions and implications.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

1-280-73600-3

9786610736003

1-84593-119-X

OCLC:

228145372