Re-thinking the network economy : the true forces that drive the digital marketplace / Stan J. Liebowitz.

Format:

Book

Author/Creator:

Liebowitz, S. J., 1950-

Language:

English

Subjects (All):

Electronic commerce.

Internet.

Physical Description:

xii, 224 p.

Edition:

1st ed.

Other Title:

True forces that drive the digital marketplace

Place of Publication:

AMACOM : New York, c2002.

Language Note:

English

Summary:

Liebowitz (economics, U. of Texas, Dallas) argues that economic laws transcend changes in technology, even a technology as far reaching as the Internet. He examines the present reality of the dot-com industry, and how traditional business strategies might be applied for successful online business. Coverage includes the basic economics of the Internet; the fallacy of the "first-mover- wins" concept; sound conditions for selling online; pricing, profits, margins, auction-based selling; advertising revenues; the sale of music and other copyrighted material on the Internet; and digital rights management. Academic, but accessible to the general reader. Annotation copyrighted by Book News, Inc., Portland, OR

Contents:

Introduction

Basic economics of the internet

Racing to be first : faddish and foolish

The (non-) ubiquity of e-tailing?

The value-profit paradox : the cruelty of competition and internet

Can advertising revenues support the net?

Copyright and the internet

Conclusions : whither supply and demand?.

Notes:

Includes index.

Includes bibliographical references and index.

Digitized and made available by: Books 24x7.com.

ISBN:

0-8144-2685-9

OCLC:

929146513