Start your own business : the only start-up book you'll ever need / Rieva Lesonsky, editorial director, and the staff of Entrepreneur magazine.

Format:

Book

Contributor:

Lesonsky, Rieva.

Language:

English

Subjects (All):

New business enterprises--Management.

New business enterprises.

Small business--Management.

Small business.

Physical Description:

xiv, 771 p. : ill.

Edition:

2nd ed.

Place of Publication:

Irvine, CA : Entrepreneur Press, c2001.

Summary:

Whether you're just thinking about starting a business, have taken the first steps, or already own your own business, this comprehensive, easy-to-understand guide can help ensure your success. Written in a friendly, down-to-earth style, Start Your Own Business walks you through every step of the start-up process, from evaluating your business idea to laying the groundwork to running day-to-day operations. You'll learn how to conduct market research, choose a business structure, create a winning business plan, handle your bookkeeping and taxes, run your business from home, and much more. Dozens of sample forms, work sheets, charts, graphs and illustrations make understanding even the most complex business issues a breeze. Book jacket.

Contents:

Intro

Table Of Contents

On Your Mark...

Part One-You Gotta Start Somewhere

Chapter 1-Introduction

Chapter 2-Are You Ready To Be An Entrepreneur?

Chapter 3-How To Get An Idea For Your Business

Chapter 4-A Part Time Or Full Time Business?

Chapter 5-Starting A Business Vs. Buying One

Part Two-Building Blocks

Chapter 6-Defining Your Market

Chapter 7-Conducting Market Research

Chapter 8-Naming Your Business

Chapter 9-Choosing A Business Structure

Chapter 10-Creating A Winning Business Plan

Chapter 11-Business Licenses And Permits

Chapter 12-Hiring A Lawyer And An Accountant

Part Three-Where's The Money?

Chapter 13-Charity Begins At Home

Chapter 14-How To Find And Attract Investors

Chapter 15-The Ins And Outs Of Debt Financing

Chapter 16-How To Get Government Loans

Get Set...

Part Four-Setting The Stage

Chapter 17-Choosing A Location For Your Business

Chapter 18-Starting A Homebased Business

Chapter 19-Creating A Professional Image

Chapter 20-The Lowdown On Inventory

Chapter 21-Offering Your Customers Credit

Chapter 22-Mailing And Shipping Accounts

Chapter 23-Hiring Your First Employee

Chapter 24-Developing An Employee Benefit Plan

Chapter 25-Getting Business Insurance

Part Five-You'd Better Shop Around

Chapter 26-Business Equipment Basics

Chapter 27-Buying A Phone System

Chapter 28-Buying A Cellular Phone

Chapte 29-Should You Lease Or Buy A Car?

Chapter 30-Demystifying The World Of Computers

Chapter 31-Setting Up Your Company Web Site

Go!

Chapter 32-Buying Copiers And Faxes

Part Six-Strut You Stuff

Chapter 33-Advertising And Marketing

Chapter 34-How To Promote Your Business

Chapter 35-Attracting Visitors To Your Web Site

Chapter 36-Effective Selling Techniques

Chapter 37-Offering Superior Customer Service.

Part Seven-By The Books

Chapter 38-The Basics Of Bookkeeping

Chapter 39-How To Create Financial Statements

Chapter 40-Effectively Managing Your Finances

Chapter 41-What You Need To Know About Taxes

Chapter 42-Learning From Your Failures

Appendix A-Business Resources

Appendix B-Government Listings

Appendix C-Small-Business-Friendly Banks

Index.

Notes:

Rev. ed. of: Entrepreneur magazine's start your own business / by Rieva Lesonsky, editorial director, and the staff of Entrepreneur magazine. c1998.

Includes bibliographical references and index.

ISBN:

9781891984686

1891984683

OCLC:

923762411