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Strategic success : advanced marketing tips / by Rieva Lesonsky.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing.
- Marketing--Management.
- Consumer behavior.
- Physical Description:
- xxiv, 132 p.
- Place of Publication:
- Irvine, Calif. : Entreprenuer, c2001.
- Contents:
- Intro
- Table of Contents
- Introduction
- Meet the Experts
- Chapter 1 Go the Extra Mile
- Chapter 2 It's a Free-for All
- Chapter 3 Get 'Em In on the Act
- Chapter 4 Know Your Competition
- Chapter 5 It's in the Mail
- Chapter 6 Go Global
- Chapter 7 Major in Minorities
- Chapter 8 Great Updates
- Chapter 9 Be a Trend Tracker
- Chapter 10 Consistency Counts
- Chapter 11 Just Do It
- Chapter 12 Expand Your Horizons.
- Notes:
- Includes indexes.
- ISBN:
- 9781891984402
- 1891984403
- OCLC:
- 70724528
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