Styling Jim Crow : African American beauty training during segregation / Julia Kirk Blackwelder.

Format:

Book

Author/Creator:

Blackwelder, Julia Kirk, 1943-

Language:

English

Subjects (All):

Hairdressing of African Americans--History--20th century.

Hairdressing of African Americans.

Beauty culture--United States--History--20th century.

Beauty culture.

African American women--History--20th century.

African American women.

Beauty shops--United States--History--20th century.

Beauty shops.

Physical Description:

1 online resource (xii, 183 pages) : illustrations

Edition:

1st ed.

Place of Publication:

College Station : Texas A & M University Press, c2003.

Language Note:

English

Summary:

In this volume, Julia Kirk Blackwelder focuses on the beauty education industry in racially segregated communities from World War I through the 1960s. In this revealing study of two black beauty companies of the Jim Crow era, Blackwelder looks at the industry as a locus of black entrepreneurial effort and an opportunity for young women to obtain training and income that promised social mobility within the African American community. Blackwelder demonstrates that commerce, gender norms, politics, and culture all intersected inside African American beauty schools of the Jim Crow era. The book centers on Marjorie Stewart Joyner of the Madam C. J. Walker beauty chain and James H. Jemison of the Franklin School of Beauty, two educators who worked throughout their business lives to liberate women from the clutches of racial prejudices. They stood at the helms of enterprises that brought self-reliance and pride of accomplishment to generations of African Americans. Blackwelder's well-documented story shows how succeeding generations of black women advanced into dignified economic independence though work that they and their clients valued for its intangible worth.

Contents:

The legacy of beauty culture Traveling : the Madam C.J. Walker Company, sales agents, and Marjorie Stewart Joyner, 1916-86 Southbound : Jim Crow, the J.H. Jemison family, and the Franklin School of Beauty Beating Jim Crow : J.H. Jemison and the Franklin School after 1940

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. 171-176) and index.

ISBN:

1-60344-730-X

1-58544-885-0

OCLC:

54093061