Trust or consequences : build trust today or lose your market tomorrow / Al Golin.

Format:

Book

Author/Creator:

Golin, Al, 1929-2017.

Language:

English

Subjects (All):

Business ethics.

Trust.

Reliability.

Physical Description:

1 online resource (256 p.)

Edition:

1st edition

Place of Publication:

New York : American Management Association, c2004.

Language Note:

English

System Details:

text file

Summary:

The recent rash of corporate scandals—and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald’s, Toyota, Owens-Corning, and many others. Trust or Consequences shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. This essential book reveals how to: * create an effective trust strategy * determine the impact of trust issues on stakeholders * assess trust-building performance and calculate the difficulty of restoring trust * create a ""trust bank"" for saving deposits of good will to draw on as needed Trust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage.

Contents:

Trust trends

More than a nice-sounding word

The damage done

Fix it before it breaks

If you can't do it, please say so

The human touch

Humility

Speed, truth, and other good ways to respond to bad times

Tough trust decisions

The media

Great acts of trust

Acts of distrust

The ten commandments of organizational trust.

Notes:

Includes index.

Description based on print version record.

ISBN:

9780814473887

0814473881

9781680159219

1680159216

9780814427453

0814427456

OCLC:

929146576