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How to dotcom : [a step-by-step guide to e-commerce] / Robert McGarvey.
- Format:
- Book
- Author/Creator:
- McGarvey, Robert.
- Language:
- English
- Subjects (All):
- Electronic commerce.
- Physical Description:
- xvii, 279 p.
- Place of Publication:
- Irvine, CA : Entrepreneur Press, c2000.
- Language Note:
- English
- Contents:
- Intro
- Table Of Contents
- Preface
- Introduction
- Chapter 1- The Internet Gold Rush
- Chapter 2-10 Reasons You Should Be Online
- Chapter 3-Dashing Dotcom Dreams
- Chapter 4-Should You Shutter Your B&
- M Store?
- Chapter 5-Site Building 101
- Chapter 6-10 Deadly Mistakes In Site Design
- Chapter 7- e-Chat: OneTravel.com
- Chapter 8-Cheap Tricks: BlueSuitMom.com
- Chapter 9-Web Hosts And Domains
- Chapter 10-The Scoop On B2B e-Commerce
- Chapter 11-e-Chat: Autobytel.com
- Chapter 12-Cheap Tricks: AllWords.com
- Chapter 13-Secrets Of Venture Capital Funding
- Chapter 14-Why Angels Fund Start-Ups
- Chapter 15-e-Chat: WorldRes.com
- Chapter 16-Cheap Tricks: oneNest.com
- Chapter 17-Cashing In On Affiliate Programs
- Chapter 18-Partnering With Big B&
- M Companies
- Chapter 19-e-Chat: Guru.com
- Chapter 20-Cheap Tricks: No Brainer Blinds
- Chapter 21-Web Site Traffic Builders
- Chapter 22-Secrets Of Search Engines
- Chapter 23-Boost Traffic With Banner Exchanges
- Chapter 24-e-Chat: Drugstore.com
- Chapter 25-Cheap Tricks: eHolster.com
- Chapter 26-Accepting Credit Cards
- Chapter 27-e-Chat: StarMedia Network
- Chapter 28-Cheap Tricks: Bowlingconnection.com
- Chapter 29-Tapping International Markets
- Chapter 30-e-Chat: Send.com
- Chapter 31-Cheap Tricks: Lulu &
- Syd's
- Chapter 32-Really Knowing Your Customers
- Chapter 33-Customer Service For Success
- Chapter 34-e-Chat: Priceline.com
- Chapter 35-Cheap Tricks: Frugalfun.com
- Chapter 36-Security Holes, Fraud, And More
- Chapter 37-A Tour Of The Web
- Chapter 38-Must-Have e-Commerce Bookmarks
- Chapter 39- e-Commerce: A Look Into The Future
- Glossary
- Index.
- Notes:
- Includes index.
- ISBN:
- 1-891984-61-6
- OCLC:
- 923762481
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