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How to dotcom : [a step-by-step guide to e-commerce] / Robert McGarvey.

Ebook Central Academic Complete Available online

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Ebook Central College Complete Available online

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Format:
Book
Author/Creator:
McGarvey, Robert.
Language:
English
Subjects (All):
Electronic commerce.
Physical Description:
xvii, 279 p.
Place of Publication:
Irvine, CA : Entrepreneur Press, c2000.
Language Note:
English
Contents:
Intro
Table Of Contents
Preface
Introduction
Chapter 1- The Internet Gold Rush
Chapter 2-10 Reasons You Should Be Online
Chapter 3-Dashing Dotcom Dreams
Chapter 4-Should You Shutter Your B&amp
M Store?
Chapter 5-Site Building 101
Chapter 6-10 Deadly Mistakes In Site Design
Chapter 7- e-Chat: OneTravel.com
Chapter 8-Cheap Tricks: BlueSuitMom.com
Chapter 9-Web Hosts And Domains
Chapter 10-The Scoop On B2B e-Commerce
Chapter 11-e-Chat: Autobytel.com
Chapter 12-Cheap Tricks: AllWords.com
Chapter 13-Secrets Of Venture Capital Funding
Chapter 14-Why Angels Fund Start-Ups
Chapter 15-e-Chat: WorldRes.com
Chapter 16-Cheap Tricks: oneNest.com
Chapter 17-Cashing In On Affiliate Programs
Chapter 18-Partnering With Big B&amp
M Companies
Chapter 19-e-Chat: Guru.com
Chapter 20-Cheap Tricks: No Brainer Blinds
Chapter 21-Web Site Traffic Builders
Chapter 22-Secrets Of Search Engines
Chapter 23-Boost Traffic With Banner Exchanges
Chapter 24-e-Chat: Drugstore.com
Chapter 25-Cheap Tricks: eHolster.com
Chapter 26-Accepting Credit Cards
Chapter 27-e-Chat: StarMedia Network
Chapter 28-Cheap Tricks: Bowlingconnection.com
Chapter 29-Tapping International Markets
Chapter 30-e-Chat: Send.com
Chapter 31-Cheap Tricks: Lulu &amp
Syd's
Chapter 32-Really Knowing Your Customers
Chapter 33-Customer Service For Success
Chapter 34-e-Chat: Priceline.com
Chapter 35-Cheap Tricks: Frugalfun.com
Chapter 36-Security Holes, Fraud, And More
Chapter 37-A Tour Of The Web
Chapter 38-Must-Have e-Commerce Bookmarks
Chapter 39- e-Commerce: A Look Into The Future
Glossary
Index.
Notes:
Includes index.
ISBN:
1-891984-61-6
OCLC:
923762481

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