Information and document design : varieties on recent research / edited by Saul Carliner, Jan Piet Verckens, Cathy de Waele.

Format:

Book

Conference/Event

Contributor:

Carliner, Saul.

Verkens, Jan Piet.

Waele, Cathy de.

Conference Name:

Information Design Conference

Information Design Conference (2004 : University of Tilburg)

Series:

Document design companion series ; v. 7.

Document design companion series, 1568-1963 ; v. 7

Language:

English

Subjects (All):

Communication.

Communication--Research.

Physical Description:

xi, 252 p.

Edition:

1st ed.

Place of Publication:

Amsterdam ; Philadelphia : J. Benjamins, 2006.

Language Note:

English

Summary:

Recent research in information and document design explores research by presenting reports of actual research studies in information and document design. It specifically reports on ten studies in the areas of marketing communication (part one), functional communication (part two) and online communication (part three). An introduction places the research into a broader context and explores the different research traditions in the field. This publication is intended for researchers, who consider the different areas of study in information and document design and the different research traditions. The book is also interesting for professors and students in information and document design and related fields: it will serve as a guide in discussions during seminars on research on information and document design. Experienced practicing professionals in the field, who want to keep abreast of current developments in the field and should be prepared for upcoming ones, will benefit from this publication too.

Contents:

Information and Document Design

Editorial page

Title page

LCC data

Table of contents

Acknowledgements

Preface

About this book

Who should read this book

How this book is organized

Conventions used in this book

Introduction

Background

Reaching common ground

Past research in information design and document design

A brief chronology of research in information design and document design

The different cultural and disciplinary traditions that have influenced research in information design and document design

Current imperatives driving the need for research in information design and document design

Methodology as an ongoing challenge in research in information design and document design

Recent research and this book

References

About the author

Recent research on marketing communication

Branding and relationship communications

Literature review

Customer communications and the brand experience

`Deep branding'

Branding language

Methodology

Results

The bill: From data to branded information

Virgin Homephone: A case of deep branding

Discussion

Acknowledgement

About the authors

Job advertisements in the Dutch mental health care sector

Research methodology

Design

Respondents and procedure

Materials

Instrumentation

Statistical analysis

Motivation to respond to the ad

Attitude towards the ad

Conclusions and discussion

Limitations of the research

Applications of the research

Suggestions for further research

Appendix A

The four job ad designs used in the experiment

Advertisement 1. The standard ad

Advertisement 2. The multiple vacancy ad

Advertisement 3. The testimonial.

Advertisement 4. The minimal ad

Recent research on functional communication

Distance education and the transformation of foreign language learning

Overview of current L2 methodologies

What is distance education?

Some pros and cons of distance education

Profile

Data collection and analysis

Differences between Germany and the Netherlands in patient package leaflets for Ibuprofen 400 tablets and consequences for adequate drug use

1. Differences in cultural values between Germany and the Netherlands and their possible impact on the design of PPLs

2. The impact of culture on the legislation

3. The corpus analysis

The corpus

4. Appreciation by Dutch and German patients

Conclusion and discussion

Notes

Dutch PPLs

German PPLs

The scarier, the better?

Research questions

Method

Design and participants

Questionnaire

Procedure

Discussion and conclusions

Reading and expertise

Experiment

Tasks

Pre-test

Test

Note

Appendix

Recent research on online communication

Developing an e-mail analysis tool for writing research

Overview.

Task dimension

Social dimension

Task dimension: Results and potential interpretations

Social dimension: Results and potential interpretations

Overview

Weighting e-mail frequencies to represent relative activities accurately

Qualifying interpretations through triangulation

Relating behavior and activities to outcome: Identifying predictors

Conclusions

About the Authors

Explicitness in interactive e-commerce communication

Communicative structure of e-stores

Levels of explicit information

Explicit information and illocutionary force

Limitations and applications of the research

Internet sources for empirical material

Definition in natural language between cognitive interactionism and conceptual integration

Selection of communication products

Analysis

Between customer and computer

Research methodology and data analysis

Research methodology: Functional pragmatics

Data: Source and selection

Data analysis I: The relevance of the computer for the processing of complaints

Data analysis II: Computer usage in discourse - discontinuities and focus dissociation

Index

The series Document Design Companion Series.

Notes:

Outcomes of the Information Design Conference, held in Jan. 2004 at the University of Tilburg.

Includes bibliographical references and index.

ISBN:

9786612156083

9781282156081

128215608X

9789027293794

9027293791

OCLC:

191953265