Measuring e-business Web usage, performance, and availability / [Morten Moeller ...et al.].

Format:

Book

Contributor:

Moeller, Morten.

International Business Machines Corporation. International Technical Support Organization.

Series:

IBM redbooks.

IBM redbooks

Language:

English

Subjects (All):

Electronic commerce--Computer networks.

Electronic commerce.

Web sites--Management.

Web sites.

Business enterprises--Computer networks.

Business enterprises.

Physical Description:

xxxiv, 726 p. : ill.

Edition:

1st ed.

Other Title:

Measuring ebusiness Web usage, performance, and availability

Place of Publication:

Austin, TX : IBM, International Technical Support Organization, 2003.

Language Note:

English

Contents:

Front cover

Contents

Figures

Tables

Notices

Trademarks

Preface

The team that wrote this redbook

Become a published author

Comments welcome

Part 1 Management overview

Chapter 1. Evaluating the business value of your e-business Web sites

1.1 Why have a Web presence?

1.2 Why monitor Web traffic and behavior?

1.3 Analyzing traffic and usage

1.4 Monitoring the performance of transactions

1.5 Business transactions

1.6 e-business applications: complex layers of services

1.6.1 Managing e-business applications

1.6.2 Architecting e-business application infrastructures

1.7 Tivoli product structure

Chapter 2. Web analytics

2.1 Measuring Web traffic

2.1.1 Why Web metrics are important

2.1.2 Web metrics delivery methods

2.1.3 What to do with your data

2.1.4 Conclusion

Chapter 3. Tivoli e-business management solution architecture

3.1 Tivoli e-business management overview

3.1.1 e-business infrastructure and application systems

3.2 Managing e-business applications using Tivoli

3.2.1 e-business infrastructure management using Tivoli

3.3 Tivoli Web Site Analyzer

3.3.1 Complementary data collection methods

3.3.2 Open data management

3.3.3 Comprehensive e-business analysis possibilities

3.3.4 Other feature benefits

3.4 Inside Tivoli Web Site Analyzer

3.4.1 Base component overview

3.4.2 Data flow

3.5 Preparing for Web analytics

Part 2 Deployment and management

Chapter 4. Data sources for Tivoli Web Site Analyzer

4.1 Web server log files

4.1.1 Log file formats

4.1.2 IBM HTTP Server for Windows NT

4.1.3 Using IBM HTTP Server V5R3M0 for OS/390® log files

4.1.4 IBM WebSphere Edge Server log files

4.1.5 IBM Tivoli Access Manager for e-business log files

4.1.6 WebSphere Portal Server

4.1.7 Microsoft IIS Server log files.

4.2 WebSphere Application Server ALS

4.2.1 The Analytic Logging Service

4.2.2 WebSphere Application Server ALS record format

4.2.3 ALS persistence

4.2.4 WebSphere Application Server ALS programming sample

4.3 WebSphere Personalization Server

4.4 WebSphere Commerce Suite Version 5.1 database format

4.5 Incorporating non-HTTP data

4.5.1 Correlation

4.5.2 Logging Web Application Data using Web Tracker

Chapter 5. Extending your monitoring with Web Tracker

5.1 Web Tracker

5.1.1 What is Web Tracker?

5.1.2 Where to use Web Tracker

5.1.3 Benefits of Web Tracker over log file analysis

5.1.4 Information collected and reported by Web Tracker

5.1.5 Site enablement guidelines

5.2 Enabling Web Tracker

5.2.1 The Web Tracker Enablement Tool

5.2.2 Starting Web Tracker data collection

5.3 Web Tracker in detail

5.3.1 Web Tracker data transmissions

5.3.2 Records sent and received

5.3.3 The Web Tracker run-time environment

5.3.4 Advanced topics

5.3.5 Migrating to Web Tracker 4.2

5.4 Web Tracker coding basics

5.4.1 Coding for JavaScript disabled browsers

5.4.2 Coding for JavaScript enabled browsers

5.4.3 Coding for both JavaScript disabled and enabled browsers

Chapter 6. Installing a full function Web site management solution

6.1 Planning for Site Analyzer

6.1.1 Planning Site Analyzer roles

6.1.2 Site Analyzer configuration

6.1.3 Network placement

6.2 Pre-installation tasks

6.2.1 Requirements for TWSA

6.2.2 DB2 database considerations

6.2.3 WebSphere Application Server considerations

6.2.4 Additional pre-installation considerations

6.3 Tivoli Web Site Analyzer installation

6.3.1 Automatic installation

6.3.2 Manual installation

6.3.3 Migration and uninstallation of Tivoli Web Site Analyzer

6.4 Using Tivoli Web Site Analyzer.

6.4.1 Starting Tivoli Web Site Analyzer

6.4.2 Logging on to Tivoli Web Site Analyzer

6.4.3 Tivoli Web Site Analyzer overview

6.4.4 Add a new project

6.4.5 Add Data Imports

6.4.6 Creating a report

6.4.7 The TWSA sample Web application YourCoHotel

6.4.8 Get Help

Chapter 7. Ensuring Web service provisioning

7.1 Keeping Web and application servers online

7.2 ITM for Web Infrastructure installation

7.2.1 IBM WebSphere Application Server

7.2.2 IBM HTTP Server

7.3 Creating managed application objects

7.4 WebSphere monitoring

7.4.1 Resource Models

7.4.2 Tivoli Enterprise Console adapter

7.5 Event handling

7.5.1 IBM Tivoli Monitoring for Web Infrastructure events and rules

7.6 Surveillance: Web Health Console

Part 3 Monitoring Web sites

Chapter 8. Ensuring Web site content compliance with company policies

8.1 Web content analysis

8.2 How content analysis works

8.3 Defining the analysis parameters

8.3.1 Web Crawler global setting

8.3.2 Web Crawler report element setting

8.4 Content analysis reports

8.4.1 Web Crawler setting

8.5 What happens when you run the content analysis?

Chapter 9. Monitoring Web traffic

9.1 Usage analysis

9.1.1 How the data is gathered

9.1.2 Measurements for usage analysis

Chapter 10. Turning data into information

10.1 User communities of reports

10.1.1 Web usage technical reporting

10.1.2 Reports for Web masters

10.1.3 Reports for the business office

10.1.4 Reports for page designers

10.1.5 Reports for marketing and sales

10.2 How the data is gathered and measured

10.2.1 Measurements for usage analysis

10.3 Generating reports

10.3.1 Reports and report elements and charts

10.3.2 Standard report elements

10.3.3 Customized report elements

10.3.4 Combined reports

10.4 Web site availability reports.

10.4.1 Broken links

10.4.2 HTTP return codes

10.4.3 Content availability tracking

10.5 User agent information reports

10.5.1 Browser Ranking

10.5.2 Browser Trend

10.5.3 Platform Ranking

10.5.4 Platform Trend

10.5.5 User Agent Ranking

10.5.6 User Agent Trends

10.6 User information reports

10.6.1 User Trend

10.6.2 New User Trend

10.6.3 Repeat User Trend

10.6.4 Unique Visitor Trend

10.7 Web site activity reports

10.7.1 Total site activity

10.7.2 Site activity trend

10.7.3 Server Ranking

10.7.4 Protocol Ranking

10.7.5 Image Ranking

10.7.6 The top list of Redbooks

10.8 Web site standards compliance reports

10.8.1 Pages with aggregate size over optimum

10.8.2 Resources over optimum size

10.8.3 Optimum resource number in a page

10.9 Web site design effectiveness reports

10.9.1 Where did users spend the most time?

10.9.2 Pages accessed the most or least often

10.10 Web site integrity

10.10.1 URI availability summary

10.10.2 HTTP error codes by browser type and platform

10.10.3 Invalid access attempt

10.11 User group information

10.11.1 Where do my users come from?

10.11.2 Organizations visiting the site

10.11.3 Competitors visiting the site

10.11.4 Determining visitor origin by subdomain

10.12 Site activity distribution pattern

10.12.1 Hits activities by hour of the day

10.12.2 Sessions distribution by hour of the day

10.12.3 Page view distribution by hour of the day

10.12.4 Traffic volume (bytes) distribution by hour of the day

10.13 Strategic alliances

10.13.1 Site referrals

10.13.2 Referrals

10.13.3 Top referring URLs

10.13.4 Top referring subdomains

10.13.5 Top referring Web sites

10.13.6 Traffic trend for referrals

10.13.7 Referrer host key/value pair ranking

10.13.8 Referrer Host Key/Value Pair Trend.

10.14 User activity

10.14.1 Number of visits per user

10.14.2 Number of hits per user

10.14.3 Who viewed the most pages?

10.14.4 Time spent by user

10.14.5 Abandoned cart

10.14.6 Shopping cart information

10.14.7 Shopping cart information by using Data Integration

10.14.8 Product display information

10.14.9 Products looked at by user

10.14.10 Shopping cart checkout information

10.14.11 Time spent before check out

10.14.12 First accessed page

10.14.13 Order processing information

10.15 Combined reports

Chapter 11. Advanced reporting options

11.1 Data transformations and the report database

11.1.1 Sessionization

11.1.2 Categorization

11.1.3 Aggregates

11.1.4 Using sessionization, categories, and aggregates

11.2 Customizing filters

11.2.1 Define a filter

11.2.2 Add a filter in project definition

11.3 Using Tivoli Web Site Analyzer interactive tools

11.3.1 Page Inspector

11.3.2 Path analysis

11.3.3 Personalization Topic ranking

Chapter 12. TWSA administration tasks

12.1 Enable e-mail notification

12.2 Expiring data

12.3 Enabling Tivoli Web Site Analyzer security

12.4 Publishing reports

12.4.1 Publishing to the local host or a shared network drive

12.4.2 Publishing to a FTP server

Part 4 Extending Web analytics

Chapter 13. Monitoring Web transaction performance

13.1 TMTP architecture

13.1.1 TMTP: Enterprise Transaction Performance

13.1.2 TMTP: Web Transaction Performance

13.2 Planning for transaction performance monitoring

13.2.1 Planning for ITM for Transaction Performance

13.2.2 Transaction performance measurement tools

13.2.3 Alerts and event management

13.2.4 Integration with IBM Tivoli Monitoring Version 5.1.1

13.3 Planning for the monitoring infrastructure

13.3.1 Web site availability and real-time response times.

13.3.2 ARMing applications and alerting.

Notes:

"Tivoli software"--Cover.

"September 2003."

"SG24-6931-00."

Includes bibliographical references and index.

OCLC:

137342231