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Destination benchmarking : concepts, practices, and operations / Metin Kozak.
- Format:
- Book
- Author/Creator:
- Kozak, Metin, 1968-
- Language:
- English
- Subjects (All):
- Tourism--Management.
- Tourism.
- Benchmarking (Management).
- Physical Description:
- xvii, 216 p.; 25 cm.
- Edition:
- 1st ed.
- Place of Publication:
- Cambridge, MA : CABI Pub., c2004.
- Language Note:
- English
- Summary:
- This text evaluates different approaches to benchmarking and their application with tourism destinations. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations.
- Contents:
- Preface; Acknowledgements; 1 Overview of Benchmarking Theory; 2 Evaluating Benchmarking Studies in Tourism; 3 Towards Destination Benchmarking; 4 Measures of Destination Benchmarking; 5 Internal Destination Benchmarking; 6 External Destination Benchmarking; 7 Generic Destination Benchmarking; 8 Data Collection and Analysis; 9 Destination Benchmarking: Characteristics and Limitations; 10 Conclusion; References; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 196-209).
- ISBN:
- 1-280-86627-6
- 9780851997452
- 9786610866274
- 0-85199-875-5
- 0851997457
- OCLC:
- 437182361
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