Growth strategies : an Emerald guide.

Format:

Book

Author/Creator:

Emerald Insight Staff, Corporate Author.

Language:

English

Subjects (All):

Strategic planning.

Management.

Physical Description:

22 p.

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2004.

Language Note:

English

Summary:

In his interview with ManagementFirst, corporate growth guru Chris Zook reveals that over 80 percent of companies that achieved good growth levels over ten years grew in a pattern that resembled the emanating rings of a tree. They grew in their core business, possibly gaining a slight amount of market share, but they also pushed out the boundaries of their core businesses to somewhat new areas.

Contents:

Cover

Introduction

People, power and profits: linking strategy to business growth

Product development: five keys to increasing speed and predictability

Successfully launching your product: getting it right

Want to accelerate organic growth? Retool your marketing factory!.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

1-280-70633-3

9786610706334

OCLC:

743206875

Publisher Number:

9781846632792