Global business alliances : theory and practice / Refik Culpan.

Format:

Book

Author/Creator:

Culpan, Refik.

Language:

English

Subjects (All):

Strategic alliances (Business).

International business enterprises--Management.

International business enterprises.

Competition, International.

Physical Description:

1 online resource (240 p.)

Edition:

1st ed.

Distribution:

London : Bloomsbury Publishing, 2024

Place of Publication:

Westport, Conn. : Praeger, 2002.

Language Note:

English

Summary:

Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Dr. Culpan offers the essentials of global partnering as seen from a strategic management viewpoint. He examines joint ventures, non-equity alliances, and business options designed to give a competitive edge over other allied firms. New conceptual models help to clarify various strategies and collaborative processes. By comparing the four major industries-and specific companies in each-this study explores not only the uniqueness of its subjects, but also the common grounds of various multinationals. Through key insights and ideas, the possibilities and realities of corporate alliances begin to emerge. Attention is also paid to the decision-making process as it relates cooperative ventures, as well as to the inevitable managerial challenges of forming, and managing, strategic alliances. The result is an astute analysis ideal for teachers, students, and strategists seeking fresh insights into the workings and benefits of corporate alliance.

Contents:

Machine generated contents note: 1 Competition and Cooperation 5

2 Theoretical Foundations 17

3 International Business Strategy and Alliances 43

4 Equity Alliances 73

5 Non-Equity Alliances 87

6 Global Alliances in the Automobile Manufacturing Industry 105

7 Global Alliances in the Pharmaceutical Industry 143

8 Global Alliances in the Airline Industry 165

9 Global Alliances in the Telecommunications Industry 183

10 Alliance Management 203.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

9798400657337

9786610913695

9781280913693

128091369X

9780313006814

0313006814

OCLC:

614673215