Globalization and its managerial implications / edited by C.P. Rao.

Format:

Book

Contributor:

Rao, C. P.

Language:

English

Subjects (All):

Export marketing.

International business enterprises--Management.

International business enterprises.

Competition, International.

Physical Description:

1 online resource (320 p.)

Edition:

1st ed.

Distribution:

London : Bloomsbury Publishing, 2024

Place of Publication:

Westport, Conn. : Praeger, 2000.

Language Note:

English

Summary:

Globalization is a force with a strong, analyzable impact on management practices. Rao and his contributors explore its implications and show how globalization's impacts differ by sector and region of the world. Taking a comprehensive and integrated approach to the managerial implications of globalization, they report research on six groups of critical issues: the environmental, micromanagerial, the exporter-importer interaction, market communications, sectoral management, and regional management. Academicians and executive policy makers concerned with the internationalization of business will find the book of special importance. It may also be used as a text supplement in graduate courses in international business and marketing. Rao's contributors focus primarily on the managerial implications of the globalization process that are of most concern to management today. Combining conceptualization with empirical research, they show how pervasive is the environmental force of globalization, and focus on such up-to-date concerns as relationship marketing and the complex issues of importer-exporter interaction. The result is a useful insight into the interaction processes that govern international trading. The contributors focus too on the unique impacts of globalization on information technologies, the services industry, and small and medium-sized firms. They also investigate the phenomena of newly emerging markets struggling to embrace free market systems and identify the challenges and opportunities these markets offer and how distinctly different they are from one market to another.

Contents:

Cover

Globalization and Its Managerial Implications

Copyright Acknowledgments

Contents

Introduction

PART I: ENVIRONMENTAL ISSUES

PART II: MICROMANAGEMENT ISSUES

PART III: IMPORTER-EXPORTER INTERACTION ISSUES

PART IV: MARKET COMMUNICATIONS ISSUES

PART V: SECTORAL MANAGEMENT ISSUES

PART VI: MANAGERIAL ISSUES IN REGIONAL MARKETS

Part I Environmental Issues

Chapter 1 Conflicting Competition Policies in a Globalized Business Environment: Prospects for International Cooperation and Convergence

INTRODUCTION

THE STATE OF INTERNATIONAL TRADE

The Liberalization and Concurrent Restriction of World Trade

Rationale for Restriction: The Situation in the United States

COMPARATIVE COMPETITION POLICIES

An Illustration of Differing Motives and Views

The United States, Canada, the European Union, and Japan

WHY COMPETITION? WHY NOW?

Recognition by the International Trading Community

Liberalization, Globalization, and MNCs

The Case: Gillette-Wilkinson Sword22

The Players

Creditors

The Transaction

Investigations

Outcomes

Economic Rationale for the Importance of Competition Policies

RECOMMENDATIONS: WHO? WHAT? WHERE? HOW?

Who?

What?

How?

Where? OECD, WTO, or Bilateral Arrangements?

CONCLUSION

NOTES

REFERENCES

Chapter 2 Using Cooperative Strategies to Compete in a Changing World

WHY COOPERATIVE STRATEGIES?

ADVANTAGES AND DISADVANTAGES OF COOPERATIVE STRATEGIES

THE IMPACT OF THE EUROPEAN UNION ON COOPERATIVE STRATEGIES

THE IMPACT OF THE ASIAN CRISIS ON COOPERATIVE STRATEGIES

MULTINATIONALS VERSUS GOVERNMENTS

ARE COOPERATIVE STRATEGIES WORKING?

SUCCESS FACTORS

Chapter 3 Integrating Country of Origin into Global Marketing Strategy: A Review of U.S. Marking Statutes

INTRODUCTION.

PURPOSE OF THE STUDY

BACKGROUND

TESTS OF TRANSFORMATION

Name, Character, and Use Test

Essence Test

Value-Added Test

Article of Commerce Test

COUNTRY-OF-ORIGIN CRITERIA

CUSTOMS CONSIDERATIONS

PRACTICAL STRATEGIC ISSUES

CONCLUSIONS

Chapter 4 Macrosegmentation Schemes for the Emerging Eastern European and Former Soviet Country Markets

MARKET SEGMENTATION

MACROSEGMENTATION

Geographic Market Segmentation

Religious Market Segmentation

Economic/Cultural Market Segmentation

Portfolio Segmentation

Rationale for Macrosegmentation Schemes

Part II Micromanagement Issues

Chapter 5 A Resource-Based Model of the Internationalization Process of the Firm

RESOURCE COMMITMENT IN THE INTERNATIONALIZATION PROCESS

Characteristics of the Tangible Resources

Characteristics of the Non-tangible Resources

A RESOURCE-BASED MODEL

Operations Prior to Foreign Market Entry

Initial Internationalization

Discovering Foreign Market Opportunities

Country Market and Market Entry Mode Selection

Dynamics in the Internationalization Process

Internal Education Effect

Rationalization Effect

Quality Improvement Effect

Patterns of Entry Mode Dynamics

Legal versus Real Foreign Market Entry Modes

Spatial Loose Coupling

Functional Loose Coupling

FINAL REMARKS

NOTE

Chapter 6 The Interface between Global Sourcing and Marketing

THE GLOBAL SOURCING CHALLENGE

GLOBAL SOURCING STRATEGY PERSPECTIVES

ALTERNATIVE GLOBAL SOURCING STRATEGIES

Chapter 7 International Sourcing: Entering and Exiting Different Networks

INTERNATIONAL PROCUREMENT

CLASSIFICATION OF BUYING SITUATIONS

IMPLICATIONS

NOTE.

REFERENCES

Part III Importer-Exporter Interaction Issues

Chapter 8 The Impact of Culture on the Exporter- Import Agent Contract

THE IMPORT AGENT AND THE CONTRACT

CULTURAL INFLUENCES ON THE EXPORTER-IMPORT AGENT RELATIONSHIP

CULTURAL NETWORKS

DEVELOPMENT OF PROPOSITIONS

Chapter 9 The Role of Relationships in a Global Trading Environment: A Look at Taiwanese Importers' Perceptions of Exporters from the United States, Japan, and Western Europe

RESEARCH OBJECTIVES

METHODOLOGY

Taiwan as the Country Context

The Sample

The Questionnaire

RESULTS AND DISCUSSION

Importing Experience and Levels of Imports

The Importance of and Satisfaction with Exporter Business Practices

DISCUSSION

Part IV Market Communications Issues

Chapter 10 Culture and Communication: Implications for Sales Force Training Involving Intercultural Interactions

ISSUES IN GLOBAL SALES FORCE TRAINING AND DEVELOPMENT

A Model for Improving Sales Training in an Intercultural Context

Dimensions of Cultural Variability

Individualism-Collectivism

Power Distance

Uncertainty Avoidance

Masculinity-Femininity

Customer Characteristics

Salesperson Characteristics

Sales Communication Styles

Direct versus Indirect Style

Elaborate versus Succinct Style

Personal versus Contextual Style

Instrumental versus Affective Style

Congruence/Incongruence

Success/Failure

Chapter 11 International Copy Testing: Recent Developments in the Measurement of Advertising Effectiveness

HISTORICAL DEVELOPMENT

MODEL-BASED TESTING

Chapter 12 Are There Global Dimensions of Beliefs toward Advertising in General? A Multicultural Investigation

BACKGROUND RESEARCH ON ADVERTISING PERCEPTIONS

RESEARCH METHOD

About the Samples

About the Measures and Questionnaire Administration

RESULTS

Configural (or Factor Structure) Invariance

Metric Invariance

Factor Covariance Invariance

Error Variance Invariance

Internal Consistency

Cross-National Differences in Beliefs toward Advertising in General

Part V Sectoral Management Issues

Chapter 13 Globalization and Its Effects on Strategies for Small and Medium-Sized Businesses

GLOBALIZATION

THE GLOBAL DEVELOPMENT CHALLENGE

THE EFFECT OF GLOBALIZATION ON SMALL AND MEDIUM-SIZED ENTERPRISES

SMALL AND MEDIUM-SIZED ENTERPRISES IN AN ECONOMY

INNOVATIVE PROGRAMS TO ASSIST SMALL BUSINESSES TO FACE THE CHALLENGES OF GLOBAL DEVELOPMENTS AND OPEN MARKETS

Cooperative Program: A U.S. Case Study

ENTREPRENEURSHIP TRAINING AND EDUCATION-A BRAZILIAN CASE

IMPLICATIONS OF ADOPTING THE SBI OR ENTREPRENEURSHIP PROGRAMS FOR THE INDIAN SETTING

Chapter 14 International Technology Alliances: Recent Trends in the IT Sector

RECENT EVIDENCE ON TECHNOLOGY ALLIANCES IN THE IT INDUSTRY

Sources, Data, and Definitions

Summary of Findings

A DIFFERENT VIEW OF TECHNOLOGY ALLIANCES

SUMMARY AND IMPLICATIONS FOR FUTURE RESEARCH

Summary

Implications for Future Research

ACKNOWLEDGMENT

Chapter 15 Developing a Normative Framework of International Marketing for the General Insurance Industry

THE INTERNATIONALIZATION OF SERVICES

CHARACTERISTICS OF THE GENERAL INSURANCE INDUSTRY

Standardized or Customized Strategies

Motives for Internationalization

Barriers to Internationalization

Entry Mode

Culture

THE DEVELOPMENT OF A NORMATIVE FRAMEWORK

Objective

Methodology

Results

The Model.

The Importance of Marketing Information

Motives for Internationalization and Strategy Evaluation

Inexperienced Companies

Experienced Companies

SUMMARY

Part VI Managerial Issues in Regional Markets

Chapter 16 Perceived Attribute Importance in China: An Empirical Investigation of Consumption-Oriented Personal Values

THE CONCEPT OF PERCEIVED ATTRIBUTE IMPORTANCE

HYPOTHESES

The Research Instrument and Fielding Activities

Analysis Procedures

Comparison of Factor Analysis Results of the PAI

Cluster Analysis Results of Shopping and Consumption Behavior

Assessing the Predictive Power of the Four PAIs

Limitation of the Study

Chapter 17 The European Union: The Case of an Evolving Market

Index

About the Contributors.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

9798400657962

9780313002809

0313002800

OCLC:

567955283