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Textual analysis : a beginner's guide / Alan McKee.

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Format:
Book
Author/Creator:
McKee, Alan.
Language:
English
Subjects (All):
Discourse analysis--Handbooks, manuals, etc.
Discourse analysis.
Physical Description:
1 online resource ([ix], 159 p.)
Edition:
1st ed.
Place of Publication:
London : SAGE, 2003.
London ; Thousand Oaks, Calif. : Sage Publications, 2003.
Language Note:
English
Summary:
Providing an introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step-by-step, drawing on examples from advertising, films, novels, comic books television and videos.
Contents:
Cover; Contents; Acknowledgements; Chapter 1 - What is textual analysis?; Chapter 2 - Does it really matter how people make sense of the world?; Chapter 3 - What's interpretation got to do with it?; Chapter 4 - How do I know what's a likely interpretation?; Chapter 5 - Can't we make it a bit more scientific?; Chapter 6 - Is that it?; References; Index
Notes:
Description based upon print version of record.
Includes bibliographical references (p. [148]-155) and index.
Description based on print version record.
ISBN:
9786610369263
9781446232507
1446232506
9780857020017
0857020013
9781280369261
1280369264
9781412932905
1412932904
OCLC:
70774169

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