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Understanding audiences : theory and method / Andy Ruddock.
- Format:
- Book
- Author/Creator:
- Ruddock, Andy.
- Language:
- English
- Subjects (All):
- Mass media--Audiences.
- Mass media.
- Mass media--Influence.
- Physical Description:
- 1 online resource (201 p.)
- Edition:
- 1st ed.
- Place of Publication:
- London ; Thousand Oaks [Calif.] : SAGE, 2001.
- Language Note:
- English
- Summary:
- Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.
- Contents:
- Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 - Questions of Theory and Method; Chapter 2 - Media Effects; Chapter 3 - Media and Public Opinion; Chapter 4 - Cultivation analysis; Chapter 5 - Cultural Studies and Audience Research; Chapter 6 - Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [182]-197) and index.
- Description based on print version record.
- ISBN:
- 9786610369881
- 9781446239490
- 1446239497
- 9780857020178
- 085702017X
- 9781280369889
- 1280369884
- 9781412933346
- 141293334X
- OCLC:
- 171558219
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