Typical food products marketing : tales from the Italian food and beverages industry : a case study approach / guest editors Claudia Vignalia and Professor Alberto Mattiacci.

Format:

Book

Contributor:

Mattiacci, Alberto.

Vignalia, Claudia.

Series:

British Food Journal ; v.106, no. 10/11

Language:

English

Subjects (All):

Food industry and trade.

Food--Marketing.

Food.

Physical Description:

1 online resource (165 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2004.

Language Note:

English

Summary:

This special issue of the British Food Journal includes the contributions of a group of management researchers working in different Italian universities. Despite the geographical scatter of their head offices, they share a scientific interest in a particular category of food productions, whose increasing economic importance is under everybody's eyes: the typical products.Previously published in: British Food Journal, Volume 106, Number 10/11, 2004

Contents:

Contents; Editorial Advisory board; Abstracts and Keywords; Guest Editorial; Introductions; Pandoro Cake; Balsamic vinegar of Modena; The Effectivness of Meta-Brands in the Typical Product Industry; Brunello di Montalcino; Moving from 'typical products' to 'food-related services'; The enhancment of the typical products value; Investigation safe egg use in the catering industry; Globalisation; Monitoring consumer confidence in food safety; What is the problem with sauvignon blanc

Notes:

Description based upon print version of record.

ISBN:

1-280-51457-4

9786610514571

1-84544-197-4

OCLC:

61394924