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Brain tattoos : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong.
- Format:
- Book
- Author/Creator:
- Post, Karen.
- Language:
- English
- Subjects (All):
- Brand name products.
- Branding (Marketing).
- Physical Description:
- 1 online resource (207 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York : AMACOM, c2005.
- Language Note:
- English
- Summary:
- Make your brand so strong customers can't get it out of their heads!
- Contents:
- Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 0-8144-2839-8
- OCLC:
- 141187812
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