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Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
- Format:
- Book
- Author/Creator:
- Boyer, Kenneth Karel, 1967-
- Language:
- English
- Subjects (All):
- Business logistics.
- Grocery trade.
- Retail trade.
- Physical Description:
- 1 online resource (272 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York : American Management Association, c2004.
- Language Note:
- English
- Summary:
- Don't break the supply chain before you get to the most important link -- the customer.
- Contents:
- Introduction
- the great divide between customers and retailers
- Decoupled extenaed supply chains
- Semi: Exteneded supply chains
- Fully extended supply chains
- Centralized extended supply chains
- Strategy : meshing operational and marketing goals
- Marketing : tapping customers' latent desires
- Supply chain design : how to bridge the last mile
- Information technology : facilitating learning and streamlining transactions
- The future of the extended supply chain.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 1-60119-852-3
- 0-8144-2850-9
- OCLC:
- 437158202
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