Franchising & licensing : two powerful ways to grow your business in any economy / Andrew J. Sherman.

Format:

Book

Author/Creator:

Sherman, Andrew J.

Language:

English

Subjects (All):

Franchises (Retail trade)--United States.

Franchises (Retail trade).

License agreements--United States.

License agreements.

Physical Description:

1 online resource (448 p.)

Edition:

3rd ed.

Other Title:

Franchising and licensing

Place of Publication:

New York : AMACOM, c2004.

Language Note:

English

Summary:

Fully revised, completely updated, and still the definitive guide to these great business strategies.

Contents:

Preliminaries; Contents; 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams; 2 The Foundation of Franchising; 3 Developing the Operations and Training Programs; 4 Developing System Standards and Enforcing Quality Control; 5 Federal and State Regulation of Franchising; 6 Compliance; 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents; 8 Protecting the Intellectual Property of the Franchise System; 9 Managing Disputes; 10 Developing Sales and Marketing Plans; 11 Taking Your Franchise Program Overseas

12 Business and Strategic Planning for the Growing Franchisor 13 Capital Formation Strategies; 14 Management and Leadership Issues in Building a Successful Franchising Organization; 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues; 16 Special Issues in Mergers and Acquisitions; 17 Managing the Transfer and Renewal Process; 18 Strategic and Structural Alternatives to Franchising; 19 Structuring Licensing Programs and Agreements; 20 Joint Ventures and Strategic Alliances; Appendix. Resource Directory; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-281-77028-0

9786611770280

0-8144-2779-0

OCLC:

475962503