Generating buy-in : mastering the language of leadership / Mark S. Walton ; foreword by William Ury.

Format:

Book

Author/Creator:

Walton, Mark S., 1950-

Language:

English

Subjects (All):

Communication in management.

Leadership.

Persuasion (Psychology).

Physical Description:

1 online resource (128 p.)

Edition:

1st ed.

Place of Publication:

New York : American Management Association, c2004.

Language Note:

English

Summary:

The power not just to persuade, but to inspire.""Anyone interested in influencing fellow human beings can benefit from this book's wise and practical advice. It's a keeper!""--William Ury, Harvard Law School, Coauthor of the best-selling Getting to YesThe ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take ste

Contents:

Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in

Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence

Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 95-97) and index.

ISBN:

1-62198-350-1

0-8144-2766-9

OCLC:

475962531