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Grounded theory : a practical guide for management, business and market researchers / Christina Goulding.
- Format:
- Book
- Author/Creator:
- Goulding, Christina.
- Language:
- English
- Subjects (All):
- Grounded theory.
- Social sciences--Methodology.
- Social sciences.
- Physical Description:
- 1 online resource (vii, 186 p.)
- Edition:
- 1st ed.
- Place of Publication:
- London ; Thousand Oaks, Calif. : SAGE, 2002.
- Language Note:
- English
- Summary:
- 'Grounded Theory' represents a primer for organisational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.
- Contents:
- Cover; Contents; Acknowledgement; Illustrations; Preface; Introduction; Chapter 1 - The Qualitative Turn in Management Research; Chapter 2 - Grounded Theory: Evolutionary Developments and Fundamental Processes; Chapter 3 - Getting Started: Data Collection and Sampling; Chapter 4 - Analysis, Interpretation and the Writing Process; Chapter 5 - Researching the Consumer Experience: An Illustration of the Grounded Theory Method; Chapter 6 - The Identification and Explanation of Concepts and Categories; Chapter 7 - A Critical Review of the Methodology; Glossary; Bibliography; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [171]-181) and index.
- Description based on print version record.
- ISBN:
- 1-4462-2897-5
- 1-84920-923-5
- 1-280-37022-X
- 9786610370221
- 1-4129-3222-X
- 9781849209236
- OCLC:
- 191036546
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