Globalizing tobacco control : anti-smoking campaigns in California, France, and Japan / Roddey Reid.

Format:

Book

Author/Creator:

Reid, Roddey, 1952-

Series:

Tracking globalization.

Tracking globalization

Language:

English

Subjects (All):

Smoking--Government policy--Cross-cultural studies.

Smoking.

Smoking--Government policy--California.

Smoking--Government policy--France.

Smoking--Government policy--Japan.

Smoking--California--Prevention.

Smoking--France--Prevention.

Smoking--Japan--Prevention.

Physical Description:

1 online resource (329 p.)

Edition:

1st ed.

Place of Publication:

Bloomington : Indiana University Press, c2005.

Language Note:

English

Summary:

""[Reid] develops an approach to globalization and health that goes beyond simplistic dichotomies -- such as the puritanism of the United States in contrast with the more libertine cultures of other countries -- and he also eschews the equally simplistic view that the world is becoming homogenized."" -- David J. Hess, Rensselaer Polytechnic Institute. A tangible aspect of living, working, and traveling in the 21st century is the experience of moving between smoke-filled and smoke-free environments.

Contents:

Global and local strategies: state and NGO initiatives, community mobilization, and social marketing

The dynamics of collaboration and community input in the media campaign

The campaign against secondhand smoke: family, ethical subjects, and the social body

Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture

France: unexceptional exceptionalism?

Japan: in the shadow of colonialism and Japan tobacco.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [265]-289) and index.

ISBN:

9786612072567

1-282-07256-0

0-253-11155-2

OCLC:

476016228