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The maturing marketplace : buying habits of baby boomers and their parents / George P. Moschis ... [et al.].
- Format:
- Book
- Language:
- English
- Subjects (All):
- Consumer behavior--United States.
- Consumer behavior.
- Baby boom generation--United States--Attitudes.
- Baby boom generation.
- Middle-aged consumers--United States--Attitudes.
- Middle-aged consumers.
- Older consumers--United States--Attitudes.
- Older consumers.
- Market segmentation--United States.
- Market segmentation.
- Physical Description:
- 1 online resource (310 p.)
- Edition:
- 1st ed.
- Distribution:
- London : Bloomsbury Publishing, 2024
- Place of Publication:
- Westport, Conn. : Praeger, 2000.
- Language Note:
- English
- Summary:
- This work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services.
- Contents:
- Preliminaries; Contents; 1. Overview; 2. Food and Beverages, Food Stores, and Restaurants; 3. Apparel and Footwear; 4. Pharmaceutical Products; 5. Housing; 6. Technology Products and Telecommunication Services; 7. Health Care; 8. Travel and Leisure; 9. Financial Services; 10. Insurance; 11. Summary and Implications for Marketing Strategy; Selected Bibliography; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9798400683725
- 9786610868858
- 9781280868856
- 1280868856
- 9780313000522
- 0313000522
- OCLC:
- 55091929
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