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Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen.
- Format:
- Book
- Author/Creator:
- Mortensen, Kurt W.
- Language:
- English
- Subjects (All):
- Persuasion (Psychology).
- Influence (Psychology).
- Success--Psychological aspects.
- Success.
- Physical Description:
- 1 online resource (253 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York : American Management Association, c2004.
- Language Note:
- English
- Summary:
- ""The most complete work on persuasion and influence I have ever read."" -- Robert G. Allen, author, ""Nothing Down"" and ""Multiple Streams of Income""
- Contents:
- Introduction
- The power of persuasion
- The 12 universal laws of power persuasion
- Law of dissonance
- Law of obligation
- Law of connectivity
- Law of social validation
- Law of scarcity
- Law of verbal packaging
- Law of contrast
- Law of expectations
- Law of involvement
- Law of esteem
- Law of association
- Law of balance
- Your pre-persuasion checklist
- Epilogue.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 0-8144-2804-5
- OCLC:
- 475936185
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