MBA's guide to the Internet / Stephen L. Nelson, Pat Coleman.

Format:

Book

Author/Creator:

Nelson, Stephen L., 1959-

Contributor:

Coleman, Pat.

Language:

English

Subjects (All):

Internet marketing.

Web sites--Management.

Web sites.

Small business--Computer network resources.

Small business.

Electronic commerce.

Physical Description:

xxxiii, 675 p. : ill.

Place of Publication:

Redmond, Wash. : Redmond Technology Press, c2000.

Language Note:

English

Summary:

Beginning with fast-paced but thorough tutorials of the basics of working with the Internet, this guide gives the executive user an overview of Web browsing, the Internet's architecture, e-mail, newsgroups, and FTP (File Transfer Protocol) servers. Ways to use these tools to perform business research and techniques for using online business and government resources are discussed.

Contents:

Cover

Preliminaries

Contents at a Glance

Contents

Introduction

Part 1: QuickPrimers ™

Chapter 1: Understanding the Internet

Chapter 2: Connecting to the Internet

Chapter 3: Using Internet Explorer

Chapter 4: Using Outlook Express

Chapter 5: Newsgroups and Mailing Lists

Chapter 6: Reviewing the Other Internet Services

Chapter 7: Privacy and Security on the Internet

Part 2: Internet Business Resources

Chapter 8: Internet Search Services

Chapter 9: Using Fee=-Based Internet Business Information Resources

Chapter 10: Using Free Internet Business Resources

Chapter 11: Using Government Web Resources

Chapter 12: Using Wireless and E-Mail Services

Part 3: Internet Business Projects

Chapter 13: Setting Up a Web Site Using FrontPage

Chapter 14: Publishing Powerpoint Presentations to the Web

Chapter 15: Setting Up a Web Store

Chapter 16: Setting Up an Intranet

Chapter 17: Publishing an E-Mail Newsletter

Chapter 18: Using the Internet for Recruiting and Job Searching

Chapter 19: Setting Up and Using Online Banking

Chapter 20: Setting Up and Using Online Investing

Part 4: Appendixes

Appendix A: Using Netscape Navigator and Messenger

Appendix B: Using Internet Explorer Macintosh Edition

Appendix C: Using Outlook Express Macintosh Edition

Glossary

Index

Electronic Edition Details.

Notes:

"The Essential Internet Reference for Business Professionals".

Includes index.

OCLC:

437072042